WHY DON’T YOU LISTEN PRESENTED BY LIMPA CENTER
Jan 1 - January 31, 2025
ZAZCorner Times Square Billboard, South East Corner of 41st Street and 7th Avenue
PRESENTED “IN BETWEEN” PROGRAMMING
WHY DON'T YOU LISTEN? is a video performance by Italian new media artists Veronica Liuzzi and Francesco Paolo Cosola, using International Sign Language (ISL) to address pressing environmental and global challenges. Scheduled for January at ZAZ10TS, the installation aligns with the spirit of the new year—a time to reflect, recalibrate, and commit to nurturing our planet and future generations. This work transcends traditional communication barriers, reminding us of the universal importance of listening—not just to one another, but to the earth we inhabit.
Through their artistic collective LIMPA, co-founded in 2020, Liuzzi and Cosola bridge art, science, and technology to explore urgent social and environmental issues. Their innovative approach to blending visual arts and digital media creates immersive installations and performances that dissolve boundaries between artist and audience, inspiring reflection and reimagining the relationship between humanity and the natural world.
Showcasing this installation on the Times Square Billboard amplifies its message in one of the world’s most iconic spaces—a global crossroads of culture and diversity. Launching at the start of a fresh year, it serves as a powerful tribute to human resilience and a collective resolution to care for the fragile earth we call home.
Veronica Liuzzi
Born in Taranto in 1989, Veronica Liuzzi is an Italian digital artist who seamlessly blends technology with performance, environmental installations, and live shows. Her work has been featured in prominent exhibitions such as ConcreteHouse, ArsElectronica, Artdomains, Biennale Tecnologia, Paratissima, and The Polytechnic University of Turin. Other notable venues include MACRO Asilo in Rome, Matera—the 2019 European Capital of Culture (Italy), Thisismy5 at the European Parliament in Brussels, #Dream for Vogue Fashion Night Out 2015 with VOGUE Italia, and arTVision: A Live Art Channel at Center MARS in Moscow. @veronicaliuzzi
Francesco Paolo Cosola
Born in Bitonto in 1991, Francesco Paolo Cosola is an extra-media artist specializing in photography, video installations, and environmental installations. His work has been exhibited at Biennale Tecnologia, Paratissima, The Polytechnic University of Turin, Espoarte, and Maschio Angioino in Naples. @francescopaolocosola
LIMPA is an Italian artistic project and collective founded in 2020 by artists Veronica Liuzzi, Francesco Paolo Cosola, and Oriella Nitti. It serves as a hub for artistic research and production, exploring the intersection of visual arts, new technologies, multimedia performance, and digital spectacle. LIMPA specializes in immersive video projections, video mapping, and holograms, seamlessly integrating these elements into live performances and installations. Website: www.limpacenter.it | Instagram: @limpa.center
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